Leisure

In recent years we have seen leisure become one of the major growth stimuli for skyscape activation across the globe. A growth reflective of a global awareness of the inherent values of getting outdoors and actively re-engaging with nature, but also the recognition of a healthy business model by entrepreneurs and investors.

Activation with productions such as Aerial Adventure Ropes Parks, Free-fall Adventures, Via Ferrata, Giant Swings, Corporate Team Initiatives, Climbing Walls, Treetop Adventure Parks and Ziplines have spread widely across the globe. What was once the exclusive domain of Outdoor Education and Experiential Learning sector, these productions are now being eagerly embraced by retail centres, carnivals, expos, sporting events, adventure experience promoters, learning centres, resorts, day care centres, municipalities, land owners, entrepreneurs, ski resorts, theme parks, gardens, zoos and the public sector. The TouchCloud team has touched it all, in some shape or form.

Aerial Adventure Parks, Ziplines and the like are most definitely fun and exciting - but they can activate much more.  For many it will be an experience like no other. It fully engages the guest, providing that rare window of opportunity to anchor messages about risk, commitment, goal setting and site messages associated with heritage and culture.  A “sense of achievement” and “feeling alive” is common feedback – it is an experience guests talk about and re-live time and time again.