The Growiwing Value of Adventure Tourism

A new United Nations World Tourism Organisation (UNWTO) report highlights that countries in all stages of economic development are prioritising adventure tourism for market growth, based on a recognition of its ecological, cultural and economic value.

The report identifies that adventure tourism:

Is resilient: Adventure tourists are passionate and risk-taking. Profiles indicates interest in destinations that have previously suffered significant commercial tourism setbacks due to natural and political events, such as Haiti, Rwanda, and Japan.

Attracts high value customers: Adventure tourists are willing to pay a premium for exciting and authentic experiences. Adventure operators have reported an average of US$ 3,000 spent person, with an average trip length of eight days.

Source: Australian Liesure Management

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